Search Results for: data

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

A sound data management strategy is critical as the landscape becomes more complex.

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.