In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 24, 2017 Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study  There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2017 Making B2C Connections with B2B Audiences B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects. More… SPONSORED BY: PRO Awards: Recognizing Best-in-Class…

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 21, 2017 How Wish.com Goes Global in Mobile Connecting on a global level in mobile means having empathy for your international users’ needs. Learn how Wish.com leveraged mobile platforms for audiences with varied connectivity and experiences. …

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2017 Jameson Opens $13 Million Consumer Experience Top 'o the morning to ya on this St. Patty's Day! Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 16, 2017 VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin Aqua Pharmaceuticals is using virtual reality to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious. More… SPONSORED BY: Get Technical with IEEE…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 14, 2017 A Primer in Sweepstakes Marketing There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort. More…   SPONSORED BY:…