Search Results for: data

Some tech companies are getting creative with their approaches to engaging clients without events.

A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.

The streaming battle for eyeballs among big players like Disney, Netflix and Hulu is a big bucks competition – but how do smaller media companies and content providers compete for a piece of the expanding audience?  Jonathan Laor, Founder and CEO of  global tech company Applicaster, offers his insights.  What kinds of data strategies are […]

Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.

A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.

Three key steps to developing a successful relationship with your CFO.

Content consumption and production trends for B2B marketers to consider.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.