Search Results For: data
-
Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Direct Marketing | Print
October’s B2B and Martech Top 10
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
-
Agencies
CMO Pressure Forces Dramatic Agency Transformation in 2020
A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat. -
CM Weekly 10/26/19
CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to […]
-
Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report. -
Acquisition
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others. -
Data Driven ROI
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
CM Weekly 10/19/19
CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant […]
-
Email
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.