Search Results for: data

Google announced it would delay cookie deprecation for another two years.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

How marketers can prepare for the demise of third-party cookies.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA.   The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]