Search Results for: data
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Data & Analytics
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
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Demand Gen
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
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Engagement
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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Data Driven ROI
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
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Direct Marketing | Print
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
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Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
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Acquisition
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
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Cynsiders
Attribution Proves You Were Right to Buy TV
Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA. The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]