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Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.