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Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

Lists featured this week include Marisota and National Magazine Club.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.