Search Results for: content marketing

By Andrew Budkofsky, Chief Revenue Office, Glewed TV   CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

Following are three strategies marketers can tap when advertising to Black audiences in order to develop content strategies that ring authentic and build brand trust, according to an article in AdExchanger.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]

Considerations for retail marketers when engaging consumers on their mobile devices.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]