Search Results for: augmented reality

Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.”

Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey.

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.

Forbes argues that using job titles breeds one united voice, a lack of
variety and leads to less diversity of thought.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns.