CM Weekly June 11, 2023 Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this…
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
CM Weekly May 21, 2023 Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional…
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
CM Weekly May 7, 2023 What does it take to be a modern CMO? In our conversations with chief marketers over the past year, we've gathered the following: *A relentless commitment to the customer. *The ability to drive business results and measure the impact of creative programs. *A sophisticated understanding of data and its application…
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
CM Weekly April 30, 2023 When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSIBLE conference earlier this month, CMO William White aimed to dispel that myth, providing several examples of how the company is innovating…
CM Weekly April 23, 2023 It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday dubbed “Freedom of Speech, Not Freedom of Reach,” which aims to restrict the visibility of tweets that violate its rules…
CM Weekly April 16, 2023 Retail media ad networks have ballooned over the past couple of years, as brands seek more ways to reach online shoppers with highly-targeted campaigns informed by first-party data insights. One such platform committed to the long game is RM+—a network launched by The Home Depot in 2019—which just scored a…