CM Weekly June 13, 2021 Increasingly, younger consumers will research a brand ahead of making a purchase in order to determine how—and if—it positively contributes to society. Because for this group, where the money’s spent matters. Indeed, businesses’ ethical choices, associations and company practices are being scrutinized to a greater degree these days. And one…
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
CM Weekly June 6, 2021 It’s Pride month, people. And the marketing activations have begun to roll in. But it should be said: There’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs. Some companies are missing the mark, and younger audiences in particular see through hastily-produced activations.…
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly May 23, 2021 Savvy marketing professionals know that to make an impact they must meet consumers where they are. Increasingly, it’s also where they prefer to be reached. Case in point: Apple’s recent implementation of App Tracking Transparency that requires publishers to ask permission from users to be tracked. Consumers are presented with…
CM Weekly May 16, 2021 Watching a company’s reputation go down in flames for being tone deaf is a common occurrence these days. This week we saw the Hollywood Foreign Press Association, whose lack of diversity—among other criticisms—inspired scores of celebrities and brands to distance themselves from the quagmire. We look at lessons learned from…
CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…
CM Weekly May 2, 2021 Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework that requires permission from the user to enable tracking, finally arrived this week. Consumers must now opt-in for each individual app they use. And with estimated opt-in rates looking paltry (around 20-30 percent), targeting audiences effectively just became…
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.