Search Results for: Marketers on fire brands on fire

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Targeted demographics are often too broad or general to resonate with a
specific segment of consumers for brand marketing.

Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects.

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers.

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto.