CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
CM Weekly October 11, 2020 Launching a brand is exceedingly complex. Add a pandemic, and the stakes are even higher. Resonating in the marketplace—one that’s been drastically altered by unforeseen events—is critical. “The longer this virtual world goes on, the more there is a need for data on how brands resonate in the market. Every…
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
CM Weekly October 4, 2020 Marketing moms deserve a shout-out. Wouldn’t you agree? Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the…
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.
CM Weekly September 6, 2020 We’re featuring inspiring work this week. Because we all need it, right? It’s a big week for promotional marketers. Chief Marketer editors announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing, at our first virtual celebration. Click here for full coverage of the…
CM Weekly August 30, 2020 Our Brand on Fire this month is Impossible Foods, a producer of plant-based meat products that launched a new retail product and drive-thru activation this week. We look at the brand’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic. Speaking…
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.