Search Results for: Marketers on Fire

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

Saatchi & Saatchi got together with Structural Graphics and together they
threw every notion of caution to the wind.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence.

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent.

Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers.