CM Weekly August 14, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
CM Weekly August 9, 2022 Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. A standout was Meta, sporting a (relatively) new name, and…
CM Weekly August 7, 2022 Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. A standout was Meta, sporting a (relatively) new name, and…
CM Weekly August 2, 2022 Rumble Boxing, a boutique fitness brand known for its high-energy workouts and '90s hip-hop vibe, was born in a city. But since its Big Apple founding in 2017, the franchise has expanded to 25 studios across the U.S. and, most recently, set up shop in Australia and the Dominican Republic.…
CM Weekly July 31, 2022 Rumble Boxing, a boutique fitness brand known for its high-energy workouts and '90s hip-hop vibe, was born in a city. But since its Big Apple founding in 2017, the franchise has expanded to 25 studios across the U.S. and, most recently, set up shop in Australia and the Dominican Republic.…
We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.
CM Weekly July 27, 2022 What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them? CM asked four CMOs, leading marketing departments at a tech company, a wellness brand, a sports league and a media hub, to share their thoughts this week on the…
CM Weekly July 24, 2022 What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them? CM asked four CMOs, leading marketing departments at a tech company, a wellness brand, a sports league and a media hub, to share their thoughts this week on the…
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.