Multicultural Marketing
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Demand Gen
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
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Digital
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Agencies
Internal Conflicts Slow Multicultural Marketing
The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
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Agencies
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Agencies
Next Target for Marketers: Wealthy Black Consumers
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
