Q&As

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.

From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.