Q&As
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Acquisition
Glad Debuts its Latest Video that Makes People Cry with Laughter
Glad Press’n Seal is once again using humorous video marketing in the hopes
of driving the spectacular results it saw in last year’s campaign. -
Acquisition
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership. -
Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo. -
Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
MarTech
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own? -
Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.
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Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent. -
Agencies
L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.