Q&As

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.

Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals.

Step inside some of the best activations from this year’s Comic-Con
International, including Shazam!, Pennyworth and Amazon’s Carnival Row.