Q&As

Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority.

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers.

Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution.

ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.

Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign.