Q&As

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.

P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership.

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us.

Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.