Q&As

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride
sharing. The brand’s fearless leader takes us inside the product launch.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.

The MVPro Award is one of the most coveted PRO Awards. Read the
case studies that earned Jack Morton that distinguished honor.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat.

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.