Q&As

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

Women overwhelmingly comprise the bulk of the marketing industry’s workforce and
at the senior leadership level, female representation is now likely at an all-time high.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game.

Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable.