Q&As
-
Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
-
Digital
Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI
Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.
-
Acquisition
SEO Trends for Marketers in 2021
Content strategy tips to enhance your brand’s digital presence in 2021.
-
Digital
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
-
Acquisition
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
-
Engagement
Three Takeaways From HBO’s Virtual Experience Promoting ‘The Flight Attendant’
Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant.”
-
Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.
-
Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
-
Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
-
Acquisition
How Manufacturing Brand Hussmann Took Its B2B Business on the Road
How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.