Q&As

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.