Q&As

How the IRL pop culture meme helped Pizza Hut cruise to success.

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.

Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.

What brands should consider when tapping virtual influencers for their campaigns.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

How brands can market on Amazon during the beginning, middle and developed business stages.

Pitfalls and insights on establishing social media KPIs.

How the brand increased conversion rates by taking upper-funnel data into account.

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.