Q&As
-
Data & Analytics
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
-
Data & Analytics
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you’re new to data clean rooms, here are some insights to consider before getting started.
-
Digital
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.
-
Technology
How to Boost SEO Performance With UGC
The benefits and uses for user-generated content to improve a brand’s SEO.
-
Demand Gen
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation’s fastest-growing sport.
-
Digital
The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.
-
Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
-
Events
Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.
-
Technology
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
-
Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
