Q&As
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MarTech
Three Key Elements of an Omnichannel Retail Strategy
Strategies for a robust omnichannel retail marketing strategy.
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Digital
Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.
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Social
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
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Engagement
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
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Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
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Profiles & Campaigns
Three CMOs on What It Takes to Ascend to the C-Suite
Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.
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Marketers on Fire
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
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Events
Lessons Learned From Barbie-Mania: Five Tips for Marketers
Five marketing insights gleaned from the Barbie frenzy.
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Digital
How Marketers Can Harness the Potential of Alt-Commerce Retail
A look at new trends in retail commerce and how marketers can harness their potential.
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Technology
Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
