Q&As

The Home Depot generated $1.48 billion in income from $21.36 billion in sales during first quarter 2006, up from income of $1.25 billion and sales of $18.97 billion a year earlier.

R.R. Donnelley & Sons. Co. has expanded its print logistics capabilities by opening a mail consolidation facility.

Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars

Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.

Specialists Marketing Services Inc. acquired list management and brokerage firm Transcontinental Direct List Services. Terms were not revealed.

Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.

Here in my padded cell I wonder: If a tree falls in the forest, but a Google search doesn’t mention it on the first page of results, did it really happen?

Here in my padded cell I wonder: What is the simplest organism, from a taxonomic perspective, to ever receive a credit card solicitation in the mail?

Here in my padded cell I wonder: Given that a common 1960s ad agency nickname for clients was “pigs with checkbooks,” what did companies that print and sell personalized checks call their customers?

No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.

Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.