Q&As

Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.

AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.

Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.

Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.

Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.

Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.

Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.

Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.