Q&As
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Agencies
Microsoft Gets Court to Bar UK Firm’s E-mail List Sales
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.
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Agencies
Sharper Image Requests More Time to Meet Nasdaq Listing Requirements
Sharper Image Corp. has requested an extension until March 1 to come into compliance with listing requirements for the Nasdaq Stock Exchange.
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Agencies
Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.
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Agencies
YP.com Barred from Activation Checks in $2M Settlement
Yellow Pages Web site YP.com will pay more than $2 million in restitution to 33 states to settle charges that it deceptively marketed online advertising packages, California attorney general Bill Lockyer announced last week.
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Agencies
Five Secrets to Successful Game-Day Sampling—Part 3
I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.
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Agencies
Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.
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Agencies
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.
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Agencies
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign