SonoSite Retains MarketBridge for MultiChannel Sales Effort

SonoSite, Inc., a distributor of hand-carried ultrasound technology based in Seattle, has retained MarketBridge, to bolster SonoSite’s physician office channel sales.

The campaign, which will combine field sales staff with Web-based demand generation campaigns and telesales efforts, will focus on physicians within major U.S. metropolitan areas.