Q&As

From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing.

Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing.

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?

For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.