Millennials are the largest group in history with 80 million members strong in the United States alone and who, by the year 2015 are expected to have an annual spend of nearly $2.5 trillion. Yet far too many marketers are having a hard time selling and reaching them. This article offers some advice.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.