Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 10, 2019 Aflac Highlights What It “Isn’t” to Showcase What It “Is” A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand for consumers and insurance professionals. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2019 PepsiCo's Scott Finlow on How Tech is Reshaping Marketing PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty. More…   SPONSORED BY: 7 Inspiring Email…

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.

Calvin Klein—known as much for its iconic denim as it is for its luxurious, glossy and often controversial print campaigns—is saying goodbye to print.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2019 Presenting the 2019 CM200 Check out our exclusive new listing of the country's top 200 brand activation and B2B agencies, chosen by the editors of Chief Marketer More…   SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest…

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here's the pros and cons of both.