The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

Check out our Top 10 most widely read articles from June in case you missed them.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.