CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.
In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.
Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.
A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?
CM Weekly July 21, 2019 The heat is on across much of the U.S. this weekend. That makes it a perfect time to stay inside and catch up with the coolest stories that came across our desks this week. After one of its subsidiaries went through a very public bankruptcy last year, FirstEnergy needed to…
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?