You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

CM Weekly August 3, 2019 Are your family vacations idyllic, or more like the Griswold’s adventures? Ours are usually somewhere in between. Still, the risk of kids bickering and Wally World being closed for repairs doesn’t scare off the almost 100 million Americans who will embark on trips this year. We’ve got travel on the…

Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.

In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.