The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.

CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.

Brands have a corporate responsibility, as well as a commercial incentive, to demonstrate why they need consumers' data in the first place.

The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.

A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

CM Weekly June 16, 2019 Welcome to Father's Day weekend! (Check out our round-up of the best activations honoring dads.) Grab a snack, because our line-up this week might make you hungry. After a 10-year hiatus from marketing investments, Hickory Farms is powering up a year-round digital strategy that’s driving impressive eight percent YOY growth. CMO…

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.