CM Weekly for the week of April 14, 2019 This week, we’re excited to share the third installment in our “Understanding and Marketing to the Modern LGBTQ Community” series, with fresh insights on how to successfully and authentically connect with LGBTQ consumers. Of course, LGBTQ marketing is really just part of a bigger imperative for…
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
Here are four tips to help prove the value of PR in marketing to your company's c-suite.
B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.
The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.
Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.
CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal…
Most companies would love say their content marketing is highly personalized, but not everyone is hitting the mark.
Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.
Corporate credit card Brex is targeting start-ups with a campaign in NYC poking fun at the corporate card funded Fyre Festival fiasco.