What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.
As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.
Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.
Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.
In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.
Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.