Search Results For: content marketing
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CM Weekly 3.22.20
CM Weekly March 22, 2020 You’ve seen the headlines, the quotes, the memes: “We’re all in this together”—words of solace, comfort and solidarity in this time of uncertainty. It’s the message many companies have been communicating to customers and the general public these past few weeks. With countless businesses feeling the effects of COVID-19, from […]
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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CM Weekly 3.15.20
CM Weekly March 15, 2020 We’ve entered a new normal of social distancing—and it’s forced the marketing community to turn on a dime. Brands are altering creative to avoid appearing tone deaf or insensitive during this difficult time. KFC suspended its “Finger Lickin’ Good” campaign and Hershey’s pulled ads with hugs and handshakes in them. […]
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Acquisition
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
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CM Weekly 3.8.20
CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of […]
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Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
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Acquisition
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
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Acquisition
Brands on Fire: Rothy’s
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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CM Weekly 3.1.20
CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter. As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor […]
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Marketing Strategies From NFL’s SVP of Social and Influence Marketing
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.