A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More…   SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…

How four brands are marketing to the “It” Gen Z demographic.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More…   SPONSORED…

Heineken pulled a new TV spot this week after offending untold numbers of people.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post or how to optimize their targeting to achieve their business goals.

Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More…   SPONSORED BY: Free Webinar: Turn Direct Mail…

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?