New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels. To celebrate, the brand has debuted a line of clothing and accessories.
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 10, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED BY:…
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.