Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 14, 2018 Auto Draft More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you…

The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.

Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.