Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels. To celebrate, the brand has debuted a line of clothing and accessories.

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it