Topic
SmileDirectClub
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Data Driven ROI
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
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Data & Analytics
SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.