As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 5, 2018 JCPenney CMO on Marketing to Women in the #MeToo Era Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today. More……

The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.

Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 14, 2018 Auto Draft More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you…

The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.

Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.