Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 10, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED BY:…
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.
UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More… SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…
How four brands are marketing to the “It” Gen Z demographic.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED…
Heineken pulled a new TV spot this week after offending untold numbers of people.
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post or how to optimize their targeting to achieve their business goals.