CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of…
Content consumption and production trends for B2B marketers to consider.
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter. As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor…
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
A review of U.S influencer marketing enforcement and guidance.
CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…
Keyword research tips for marketers to achieve higher search rankings for digital content.