Search Results for: content marketing

With Paramount moving toward its proposed merger with Skydance, management used its 2Q24 earnings call to announce a 15% reduction in workforce to help it achieve $500 million in annual run rate cost savings headed into 2025.

That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]

Mouseketeers celebrated as Disney revealed positive profitability on its combined streaming businesses in 3Q24.

A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.

It was a busy Tuesday for Fubo as it not only checked in with its 2Q24 earnings results, but also kicked off the preliminary injunction hearing for its suit against Venu Sports partners Disney, Fox and Warner Bros. Discovery.

Fox Corp.’s leadership was steady as the company posted its mixed results for fiscal 4Q24, but it’s already looking forward to 2025.

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. 

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]

Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.