In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.

Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

CM Weekly July 19, 2020 Adaptation is the name of the game. As COVID-19 cases rise across the country, and communities begin to reverse decisions made to reopen certain businesses as a result, the need for marketers to devise innovative solutions to engage consumers within the confines of their own homes remains critical. Read how…

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.