Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

CM Weekly August 16, 2020 This week our minds are on resiliency. With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that…

CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…

CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…

Here are the five most popular B2B marketing stories for the first half of 2020.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

CM Weekly August 2, 2020 Consider this stat: According to a Chief Marketer survey fielded in February and then again in late April and May, the number of marketers who said budgets were increasing in 2020 dropped by 30 percent. It’s just one of the sobering statistics from our new COVID-19 Marketing Outlook. The research…

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.